Monday, February 6, 2012
Larry and Barry train in Indy for 2014.
Never ones to miss a Super Bowl (and the ensuing sports business meetings of the mind), Source President, Larry Rothstein, and COO, Barry Bluestein, jetted to Indianapolis to cheer on one of the home teams and talk shop with fellow aficionados. With the Giants rousing defeat of the New England Patriots complete, Larry and Barry returned home eager to prepare for February 2, 2014—a historic day in Super Bowl history and for Source.
Recently, Source was handed the task of letting the world know the big game will be played in New York and New Jersey’s Met Life Stadium—making Super Bowl XLVIII the first open air cold-weather Super Bowl.
To truly capture the historic relevance of the event, Source worked around a theme line, “It takes two states to host one historic game.” From the unique snowflake logo featuring the iconic George Washington Bridge to the print and TV ads featuring the link between both states and how everyone’s gearing up (even Lady Liberty gets in on the action), the tagline sets the stage for all the action that will follow—in true East Coast winter-weather style.
A win for a company renowned for mastering the business of sports, this annual trip to the Super Bowl now holds added meaning for lifelong football enthusiasts, Larry and Barry.
Larry and Barry comfortably watch Super Bowl XLVI (They better get their winter gear ready).
Thursday, January 19, 2012
It’s awards season.
While SUBWAY® restaurants didn’t score a Golden Globe, SUBWAY® franchisees of Harrisonburg, VA won a coveted STOMP (SUBWAY® Team Operations & Marketing Planning) award for 2011 Small Market of the Year, North Mid Atlantic Region. The paparazzi snapped a photo of Barbara Urban, Source account team rep, and Doug Harpine, Harrisonburg Board Chair, award from SUBWAY® President and Founder, Fred DeLuca, on behalf of the winning franchisees.
The franchisees of Dayton, OH also got in on the action, picking up the STOMP award for Large Market of the Year, East North Central region.
To all award winners, Source says, “Bravo”!
Wednesday, November 30, 2011
Source and HP introduce “The Grillo’s In Real Life.”
In 2009, the HP in Real Life series began documenting how HP products help users maximize their potential in everything from growing a small business to mixing at the hottest parties in the city to staying ahead in school, work and in the social scene.
Now in its 11th installment, the newest Real Life subjects are the Grillo Family. In “Together,” we see a busy publisher mom, entrepreneur dad and two tech-savvy kids use the HP TouchSmart 520 and dm1 laptop to help navigate their busy days and enjoy family time. With thousands of views on YouTube, HP.com and Facebook, the Grillo’s are a hit with today’s on-the-go families that rely on HP products with the latest technology to help balance their hectic days.
Meet the Grillo’s and the other HP devotees at hp.com/go/inreallife.
Wednesday, October 26, 2011
Source supports Sony in Smith’s support of the arts.
Timed to coincide with the Photo Plus Expo, Sony hosted a book signing for Pulitzer Prize-winning photographer and Artisan of Imagery Brian Smith, celebrating Art & Soul—his collaboration with The Creative Coalition to raise funds and awareness for arts education. The book, which features the portraits and handwritten statements of 213 of the world’s most recognizable celebrities, is the culmination of 2 years of effort and 25,000 photos all shot with a Sony a900. Subjects provided their unique take on “What is art?” and many of them were in attendance at the gala held at Sony’s massive Madison Avenue flagship store.
Our Sony staffers (who never miss a photo-op) were also on hand, including Mitch Wexler, Source Management Supervisor, seen here with The Good Wife’s Alan Cummings (center) and Sony Product Marketing Manager, Alpha Digital Imaging Group, Bob Tubbs (left).
Monday, September 19, 2011
An agency within an agency—the launch of Source1 Sports.
Source maintains a unique blend of core expertise. A full-service ad agency specializing in results-driven solutions, sports marketing has always been woven into the fabric of our agency. Now, Source is making the business of sports a boutique agency within our business, offering over 50 years of combined marketing management and media exposure. This sports consultancy brings an even greater passion to an already robust ad agency portfolio of services. Check out the official launch of Source1 Sports, here, and the new site, Source1Sports.com.
Tuesday, July 5, 2011
Source and Wise scout starters.
Few things can be truly described as ultimate, but I’m pretty sure standing on the mound in the center of 40,000 hometown fans has a right. For Wise snacks’ 2011 90th anniversary promotion, Wise decided to give one lucky a fan a chance few ever get—throwing out the ceremonial first pitch at Citi Field.
To find the perfect pitcher and winner of the Wise Ultimate Fan Experience, Source created a highly visible campaign consisting of traffic-driving web banners, an Ultimate Fan Experience web page for fan entry and additional info, wild posting, transit signage, and newspaper and radio. Along with the multi-media campaign, a Wise Snacks street team will be touring the city scouting pitchers and sampling tons of Wise Snacks (of course).
Tuesday, June 28, 2011
Source hits the list (for the third year in row)!
Source Communications was ranked among the nation’s top 100 promotion agencies by the editors of promomagazine.com. The announcement was made via webcast of the 14th annual PROMO 100—the eagerly anticipated listing of top U.S. promotion and integrated marketing agencies in six marketing specialties: event/experiential; interactive; retail (in store); promotional products; social; and mobile.
Tuesday, June 21, 2011
SUBWAY® gives Source a reason to toast.
Along with the official start of summer, we’ve got another reason to celebrate here at Source. We’ve just been awarded six new SUBWAY® markets. That means compelling TV, radio and print campaigns, prominent in-store materials, and successful sales-driving promotions for Hartford; Buffalo; Rochester; Washington, D.C.; Harrisonburg, VA; and Lehigh Valley, PA, SUBWAY® restaurants—in addition to our existing markets: tri-state New York; Philadelphia; and Ohio. Welcome aboard guys!
Tuesday, May 31, 2011
SUBWAY and Source take over The Rock.
To kick off the new ad campaign for SUBWAY restaurants in the New York tri-state area, Source decided on a big space to make a big announcement. New Jersey’s Prudential Center hosted SUBWAY franchisees, restaurant crew members, managers, vendors and a full marching band.
SUBWAY-favorite Jared Fogle and Z100’s resident frat boy Greg T roused the crowd and kept the program rolling from exciting performances to inspirational keynote. Source President Larry Rothstein, Vice President Erica Hayman and Sr. Account Executive Kate Gall took to the stage to present New York’s new anthem and creative campaign, I’m Feelin’ New York. I’m Feelin’ SUBWAY. The high-octane creative will definitely get New Yorkers craving the classic and unique tastes of SUBWAY all summer long. The entire campaign, which includes television, radio, in-store and prominent outdoor positions, is set to hit homes in June.
Here are a few pictures and videos of the energized, excited crowd—over 500-strong—at the first-ever SUBWAY franchisee rally. Looks like everyone’s feelin’ the new campaign.
Monday, April 4, 2011
Source, Acela and Major League Baseball team up for the season.
From April to October seventy-five million fans will attend 4,860 games, consume 23 million hot dogs, and one fan will win tickets to baseball’s biggest matchup—The World Series.
In 2011, Amtrak continues its strong sports marketing partnerships with Major League Baseball teams throughout the Northeast. To further connect with baseball fans and expand the Acela brand message, Source partnered with MLBAM (Major League Baseball Advanced Media) to create the Rivalry Series Challenge. An interactive fantasy game, the Rivalry Series Challenge lets fans predict scores of seven vital series matchups between the New York Yankees, New York Mets, Boston Red Sox, Baltimore Orioles, Philadelphia Phillies and Washington Nationals.
Web banners on MLB.com, posts on six team sites, radio promotions during game broadcasts, Facebook posts and e-blasts will invite fans to take the challenge and predict team scores throughout the season.
Check out the Rivalry Series Challenge presented by Acela at www.mlb.com/acela. I’ve already predicted my scores. Fingers are crossed for a ticket to the Big Show.