Monday, March 14, 2011
Source and Amtrak celebrate a decade of first-class work.
There’s a natural rhythm and balance that’s key to most successful long-term relationships, and we’ve achieved this synergy over the years with Amtrak. Our creative partnership began with dynamic in-stadium signage and quickly developed into nationwide sports programs, and unique branding and fan-outreach opportunities.
Westwood One—the nation’s largest broadcast radio network—took notice honoring the work and the results of this ongoing collaboration. On hand to accept a gold trophy were President Larry Rothstein and COO Barry Bluestein, who summed up his feelings about the night and the last few years, “In one decade we’ve brought railroad travel to an entirely new audience through sports programs and fan-engaging promotions. We’re gratified by this recognition and look forward to the continued growth of our partnership in the coming years.”
Monday, March 7, 2011
SUBWAY, Source and The Governator meet in Ohio.
Add bodybuilders, fitness models, a SUBWAY account executive, and 7-time Mr. Olympia, venerable Hollywood actor and former governor of California Arnold Schwarzenegger, and you’ve got the best Arnold Sports Festival Columbus, Ohio has ever seen.
While spreading SUBWAY restaurants’ smart-and-fit brand message during the 4-day health and fitness event, our staffer got a few seconds with the event’s namesake.
Someone must have told him about the free FOOTLONGS™ at the SUBWAY booth.
Monday, February 28, 2011
Source cuts a record for Patio Enclosures
For 45 years Patio Enclosures has created sunrooms, solariums and enclosed living spaces, reminding everyone of their heritage in a well-loved jingle. As part of an effort to rejuvenate the brand, Source set about the task of refreshing the memorable tune. Working with Pirate New York, a new sound and lyrics were crafted that capture the feelings and benefits of a warm, inviting, revitalized home. The final result is a little country, a little rock and a lot reenergized. Listen up for Home Sweet Home, set to launch Patio Enclosures new campaign in major U.S. markets in the coming months. Or take a listen right here.
Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.
Friday, January 14, 2011
CES 2011: Sony rocks the New Year with future-focused techs
Every January tech giants, vendors and enthusiasts flock to the dessert to experience the latest electronic devices manufactures have to offer. Companies hedge their bets for the year, banking on their latest offerings resonating with the scrutinizing crowds.
This year Sony pulled out all the stops. Its largest CES presence ever featured the newest innovations from Bravia® Internet connected and 3D televisions to PlayStation® 3 and PlayStation® Move system games to breakthrough digital imaging products. 3D was a huge part of Sony’s CES focus. Sony Chairman Sir Howard Stringer proclaimed 2011 the year 3D got personal. And with its new Handycam® camcorder, Bloggie® camera and Cyber-shot® digital camera models Sony introduced consumers to ways they can create, share and experience 3D like never before.
The stars of Sony’s blockbuster film The Green Hornet—Seth Rogen and Jay Chou—made a surprise appearance during Sony’s keynote presentation. Sony artists Crystal Bowersox and Raphael Saadiq rocked the crowd and certainly got bloggers chatting and toes tapping. But the real star of the show was Sony’s 3D prototype, the “3D head-mount display” with built-in stereo sound for a truly immersive 3D experience, anywhere—proving anything you can imagine Sony can make real.
2011 kicked off with the eyes of the tech world focused on Sony. Its products scored wins in various digital imaging and television Best of CES categories. And Source was there to cover it all. Check out our full review in the winter edition of Inside Edge at Sonyedge.com.
Monday, December 20, 2010
A Source take on the Season.
With the holidays upon us and the year coming to a close, we thought it time to celebrate all we accomplished in 2010. It was an electrifying year at Source. We partnered with new clients J.H. Cohn, SUBWAY Dayton and Patio Enclosures. We took on new projects for Sony including the publication of Beyond Entertainment. We welcomed new employees and launched our new website that includes an exceptionally well-written blog.
To start the festive season, a challenge was issued to all employees. Make a holiday video for your clients encompassing the spirit of the brand. The rules? Of course, there were no rules. Seven client teams set about their tasks. Locations were scouted. Wishes were granted. Hours piled up on time sheets. When all was complete—from snow in San Diego for Sony to heartfelt thank yous and SUBWAY subs for most deserving unsung heroes—many hidden talents at the agency emerged. And at the end of the day, all teams were winners. We premiered the videos at our annual agency holiday party for all to enjoy. Check out the results.
We also wanted to make sure many more children had a great holiday season. Since Thanksgiving, we collected games and toys for the Marine Corps Toys for Tots program. Everyone chipped in to make the holiday season special for a multitude of children and families.
Until next year and next blog, happy holidays from everyone at Source.
Monday, November 8, 2010
SUBWAY, Source and Jared get New York to Think Fresh.
As Jared the SUBWAY guy trekked throughout the boroughs of New York, SUBWAY restaurants and Source drew enthusiastic crowds, urging marathoners, marathon watchers, tourists and New Yorkers to eat fresh. Along the 26.219-mile course, customers at select SUBWAY restaurants were treated to thundersticks, pom-poms, life-size Jared facemasks together with sweet SUBWAY deals. Tying into SUBWAY’s healthy-eating message and furthering the excitement surrounding Jared’s participation in the ING New York City Marathon, Source developed a coupon for a free sub in celebration of Jared’s efforts.
Approaching the finish line, Jared passed through Columbus Circle to a sea of cheerleaders eager to greet him. See if you can spot the Source team in the crowd—there might even be a Source account exec lurking behind a mask. Jared completed the grueling race in 5 hours, 13 minutes and 28 seconds. Congratulations to him and all the runners that participated this year.
Saturday, October 30, 2010
PDN PhotoPlus Expo 2010—A Source staffer’s point of view.
Walking into the Javits Center for the 2010 PhotoPlus Expo required a couple of accessories. One, a comfy pair of shoes. (With so much to see, you needed to maneuverer around a crowd of 40,000 trying out the latest photography gear.) Two, an impressive piece of photography equipment to display proudly around your neck. The more bells and whistles, the more respect from fellow pro photographers and enthusiasts.
I’ve been working on the Sony account at Source for the past year and a half (totally not biased) and made a beeline for the impressive layout Sony put together for this year’s show. I arrived just in time to hear Sony Artisan of Imagery Andy Katz talk about his travels in India and the Sony Alpha DSLRs he trusts to capture his expressive shots. Next up was Matthew Jordan Smith, who did an informative tutorial on portrait photography and lighting. After MJS’s talk, I’m fairly certain I could switch careers and shoot artful magazine editorials and celeb portraits. (Must convince Source to give me an a900 for research purposes.)
To the right of the seminar stage, Sony’s newest digital imaging innovations were on display for guests to pick up and test out. I got a chance to shoot HD 1080 video with the revolutionary NEX-VG10 Handycam camcorder. Sony even provided a bountiful floral display as a subject so guests could shoot away (if they tired of capturing the beautiful people on the show floor).
As if visitors to the Sony booth weren’t already impressed by the Artisans of Imagery seminars and the interactive camera displays, the Alpha-branded half pipe—complete with three BMX stunt riders and skateboarding vert legend and most decorated X-games champion Andy Macdonald (yeah, huge fan)—certainly held their attention. As the riders took to the air (yes, inside the Javits center) Sony SLT-a55 and a-33 cameras were available so attendees could shoot all the action. On-hand Sony experts explained how Sony’s breakthrough Translucent Mirror Technology allows capture of ultra-fast completely in-focus shots.
I came. I saw. I captured. And now PhotoPlus 2010 is in the books. PhotoPlus 2011? Can’t wait to see all the brilliant new innovations! (Also hoping for the return of Andy Mac.)
Monday, September 20, 2010
NY Jets and Wise Snacks team up for the ’10 football season
This Sunday the NY Jets faced their division rivals on home turf. After a short week, the Jets returned to the field focused and defeated the Patriots 28-14. Integral to the Jets win? The entire Jets defense aka the Wise Crunch Crew.
To reinforce the relationship between Wise Snacks fans and their favorite team, Source created a highly visible campaign around Crunch Crew representatives Darrelle Revis, Bart Scott, Jim Leonhard, David Harris and Kris Jenkins. Introduced in November ‘09, the campaign features high-profile billboards, wallscapes, transit, print, TV and radio spots boldly declaring the Crunch Crew ready to take on all challengers. (Just looking at them is intimidating). Check out the Crunch Crew Rap below and see for yourself.
This season the Crunch Crew campaign has added media presence throughout the tri-state area, along with in-game Wise Crunch Play promos during all Jets home games.
Saturday, August 14, 2010
Wise Big City Boogie scores at Citi Field.
Today, Janelle I. of Birmingham, AL took home the $10,000 Wise Big City Boogie grand prize and the title “New York’s Best Dancer” during the Mets’ home game against the Phillies. “We’re very pleased for Janelle and proud of all the participants in the program,” said Jolie Weber, Vice President of Marketing, Wise Foods, Inc. “The atmosphere and energy in Citi Field was fantastic and definitely captured the spirit of the promotion.”
Janelle competed with hundreds of hopefuls in this summer’s hottest dance competition. Her video electrified the Citi Field crowd, who chose her from among three finalists via online and in-stadium text votes.
Janelle was elated. “I can’t believe I won $10,000! I have always loved to dance and this was definitely the biggest stage I’ve ever danced on. Wise put together such a fun program. This is something I will always remember.” We will, too, and can’t wait to tell you about next summer’s Wise promotional event.
Thursday, July 1, 2010
From crunch to krump.
If you’ve been in New York the last few weeks, you’ve seen the psychedelic Wise Big City Boogie van crisscrossing the avenues or camping out at local summertime events. After 33,756 people crunched Wise potato chips to a Guinness world record during 2009’s Big City Crunch, Wise ups the stakes and gets New Yorkers dancing and snacking with the Wise Big City Boogie dance contest—a search for New York’s best and most entertaining dancer. The result? Wise-sponsored guerilla dance events, over 350 unique boogie videos, thousands of votes and even more converts to Wise-brand snacks.
To get the word out, we developed and implemented wild postings, bodega panels, web banners, the boogie van and the BCB website: bigcityboogie.com. Through our partnership with New York’s top radio stations including KTU, Z100 and Power 105.1, along with Fuse TV, BCB’s media presence has reached millions of homes throughout the tri-state area.
BCB kicked off with a massive event at Madison Square Garden in May and wraps up at Citi Field on August 14, where the contest winner will be decided by in-stadium fans texting their vote. Who will take home the $10,000 grand prize? Stay tuned. See more at www.bigcityboogie.com