Source Communications

“A Super Bowl Host Committee ad so historic, it takes two states to make it.” 30 TV

admin — Wed, 29 Feb 2012 00:45:43 +0000

Larry and Barry train in Indy for 2014.

sourceadmin — Mon, 06 Feb 2012 19:50:01 +0000

Never ones to miss a Super Bowl (and the ensuing sports business meetings of the mind), Source President, Larry Rothstein, and COO, Barry Bluestein, jetted to Indianapolis to cheer on one of the home teams and talk shop with fellow aficionados. With the Giants rousing defeat of the New England Patriots complete, Larry and Barry returned home eager to prepare for February 2, 2014—a historic day in Super Bowl history and for Source.

Recently, Source was handed the task of letting the world know the big game will be played in New York and New Jersey’s Met Life Stadium—making Super Bowl XLVIII the first open air cold-weather Super Bowl.

To truly capture the historic relevance of the event, Source worked around a theme line, “It takes two states to host one historic game.” From the unique snowflake logo featuring the iconic George Washington Bridge to the print and TV ads featuring the link between both states and how everyone’s gearing up (even Lady Liberty gets in on the action), the tagline sets the stage for all the action that will follow—in true East Coast winter-weather style.

A win for a company renowned for mastering the business of sports, this annual trip to the Super Bowl now holds added meaning for lifelong football enthusiasts, Larry and Barry.

Larry and Barry comfortably watch Super Bowl XLVI (They better get their winter gear ready).

It’s awards season.

sourceadmin — Thu, 19 Jan 2012 18:23:09 +0000

While SUBWAY® restaurants didn’t score a Golden Globe, SUBWAY® franchisees of Harrisonburg, VA won a coveted STOMP (SUBWAY® Team Operations & Marketing Planning) award for 2011 Small Market of the Year, North Mid Atlantic Region. The paparazzi snapped a photo of Barbara Urban, Source account team rep, and Doug Harpine, Harrisonburg Board Chair, award from SUBWAY® President and Founder, Fred DeLuca, on behalf of the winning franchisees.

The franchisees of Dayton, OH also got in on the action, picking up the STOMP award for Large Market of the Year, East North Central region.

To all award winners, Source says, “Bravo”!

Joe Cipriani, Project Coordinator

sourceadmin — Wed, 18 Jan 2012 17:16:46 +0000

After graduating with a Marketing/Management degree from Siena College in 2006, Joe’s devotion to film and fiction led him to LA to pursue a screenwriting career. But finding success in the movie biz was not enough to keep Joe on the west coast, and his love for his hometown Yankees and Giants brought him back east. He believes his life story was the basis for three box-office hits and one miss—Good Will Hunting, Step Brothers, Water for Elephants and Joe Dirt.

Karyn Schachman, Media Buyer

sourceadmin — Wed, 18 Jan 2012 17:10:33 +0000

Karyn, a jock since age 6, didn’t let knee surgery stop her from pitching and ruling right field on the softball diamond. The New Jersey native is truly in her element when cheering for her favorite team, the Yankees, but admits to watching A League of Their Own on-repeat to cope with the offseason.

Armando Angeles, Art Director

sourceadmin — Wed, 18 Jan 2012 16:51:54 +0000

Anyone who’s ever seen Armando’s work knows he’s detail oriented. The same goes for his personal life. Armando moved from Peru to The States one day before his 21st birthday; has names picked out for his future children; and enjoys watching and re-watching movies to pick up on every nuance. Making sure he knows his craft as well, Armando studied journalism and communications for 4 years in Peru before receiving his BFA from Kean University.

Jaclyn Gaines, Project Manager

sourceadmin — Wed, 18 Jan 2012 16:33:35 +0000

Voted funniest in her High School class, Jackie used humor to get her through the pain of competitive running. Captain of her Division 1 Cross Country team at Loyola College in Maryland, she earned a BA in Communications with a concentration in Journalism. Jackie’s creative talents led her to narrate two Books on Tape for Random House and perform improv comedy before landing at Source, where she fits right in given her love of food, film and travel.

Laura Ackerman, Assistant Account Executive

sourceadmin — Wed, 18 Jan 2012 16:26:20 +0000

Measuring in at 5-foot-nothing didn’t stop Laura from being voted her high school’s Female Student Athlete of the Year and captaining three different sports. When Laura’s not handling accounts at Source she’s doing one of her favorite things—watching movies, going to dinner or watching sports, most likely the Michigan Wolverines (Laura’s alma mater) or the New York Knicks.

HP Total Care goes viral to protect HP PCs everywhere.

admin — Mon, 16 Jan 2012 16:44:10 +0000

Everyday subjects integrate HP PCs into their Real Life.

admin — Mon, 16 Jan 2012 07:24:34 +0000