Amtrak
Our sports marketing relationship with Amtrak began with stadium signage in the Northeast. Today, it has grown to include integrated programs and media that span professional and collegiate teams and stadiums nationwide. We manage negotiations, asset creation and fan-engaging in-game promotions. We drive branding and naming rights including the Acela Club in Citi Field, the Prudential Center and the Verizon Center, where fans are surrounded by the excitement of the game and the Amtrak brand.
Buffalo Wild Wings New York Marketing Group
The Buffalo Wild Wings New York Marketing Group has selected Source as its media agency of record. Buffalo Wild Wings has great plans for expansion in NY, NJ and CT and wants to leverage our extensive franchise expertise as well as our proven track record with the New York media and sports market.
Hewlett-Packard
For more than 16 years, Source has developed integrated marketing and communications programs for HP—one of the world’s largest technology companies. Our programs cover a wide range of categories including global messaging for consumer and business products and communications that support HP’s retail photo business in major retail stores. We have also developed unique web content, informative and entertaining viral videos, and interactive social media assets for many of HP’s products.
J.H. Cohn
In 2010 Source began working with J.H. Cohn, a top-15 US accounting and consulting firm. Capitalizing on our research and strategy, we launched a new multi-channel marketing campaign featuring World Series Championship Manager Joe Torre and key J.H. Cohn partners. In addition to radio spots with Torre and J.H. Cohn experts, the initiative includes national newspaper, magazine, out-of-home and transit ads shot by award-winning portrait photographer Gregory Heisler. To dimensionalize Torre’s connection to the brand and his managerial insight, Source produced and directed a 5-part video series featuring Joe Torre and Emmy-winning broadcaster Jimmy Roberts.
Patio Enclosures
Established in 1966, Patio Enclosures (owned by Great Day Improvements) is one of the largest manufacturers and installers of sunrooms, solariums and conservatories in the industry. In 2009, Source repositioned the brand, revamped its look, and with help from new Patio Enclosures spokesperson “green” designer Blanche Garcia, engaged customers across the country through special media campaigns, print advertising, radio, product brochures, search-engine marketing, in-store marketing and direct-mail that drove awareness and leads for the brand. Click below to hear Source’s update of the famous Patio jingle.
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Today, positioning is being extended into multiple home improvement categories.
Sony
In 2009, Sony tapped into Source’s 15+ years of client experience in the digital imaging category. Today, we develop and design two high-impact programs for Sony—one for the Digital Imaging division and one for Home Entertainment products. Both bring Sony dealers across the country the latest Sony news, including product releases, selling tips and technology updates. Further strengthening Sony’s relationship with retailers and sales associates, these publications dazzle, engage, and drive Sony sales.
SUBWAY® restaurants
In 2005, we pitched featuring homegrown NY baseball managers Joe Torre and Willie Randolph in a NY tri-state SUBWAY® campaign. Today, we are also the local SUBWAY® agency for Philadelphia, PA, and Columbus / Zanesville, OH franchisees. Our responsibilities include strategic planning, advertising, promotions, sponsorship negotiation, and media planning and buying. We frequently leverage partnerships with pro athletes, including CC Sabathia, Johan Santana, Cris Carter and Ryan Howard, to connect SUBWAY® restaurants with their hometown fans.
Super Bowl Host Committee
What’s more exciting than the 2014 Super Bowl coming to NY/NJ? Source’s selection as the 2014 Super Bowl Host Committee AOR! The teaser campaign to acknowledge the 22 host committee sponsors launched in September 2011. Source created the host committee logo; :30 television commercial (which ran in-stadium during all Giants and Jets home games and select pre- and post-game broadcasts); full-page color print ads; and MetLife Stadium assets and other brand identity materials. Source continues to work on special projects with the host committee including a custom created musical anthem. Look for more Source-inspired deliverables as the big game approaches.
Wise Snacks
The sports marketing partnerships we create for Wise maximize all-star talent for the Wise snack-food lineup. After all, nothing goes better with your favorite game than your favorite snacks. Our player-branded campaigns featured MLB stars including Kevin Youklis. And our many unique interactive promotional events for Wise include the 2010 Big City Boogie, and 2009 Big City Crunch–where Citi Field Mets fans set the Guinness World Record for the most potato chips ever crunched at once.