June 12, 2018 Source Ad


When NETFLIX, the leader in streaming entertainment wanted to extend the audience reach for their new romantic-comedy, Set-It UP, Source created a custom experiential partnership with MLB in celebration of National Kissing Day. On June 22nd , in ballparks around the country, single fans participated with a custom in-game featured Set It Up Cam and were asked to meet up in a special designated area of the ballpark for a possible “love connection”. In stadium signage, hospitality, photo opportunities and social sharing helped to make this promotional event a huge success for NETFLIX and the launch of the film. With over 2 million Instagram shares in less than 24 hours, baseball fans, MLB players, and even a few team mascots wanted to share a kiss to get in on the celebration.


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