Source has a reputation for building great sports marketing partnerships. Evidence of this expertise can be found in every aspect of this multi-level, multi year sponsorship between Investors Bank and the New Jersey Devils. The New Jersey Devils are the only major sports franchise to have “New Jersey” in their name and Investors Bank is the largest bank in the state, with more than 140 retail branches in the state as well as in New York City and Long Island.
“It was a perfect fit when we sat down with Investors Bank, they are really committed to the community and the market, said Larry Rothstein, President and Managing Partner of Source.
“We’re doubling down, tripling down, quadrupling down in the New Jersey market. “I also like to have a partner who has the same outlook on keeping New Jersey great.” said Scott O’Neil, CEO, Prudential Center and The New Jersey Devils.
Source concept and design teams executed every aspect of this sponsorship, but none is more most visible than the gleaming 150 foot glass Investors Bank Tower. This beacon to the community is illuminated green during New Jersey Devils home games and other events at the Prudential Center. It allows fans to engage with the Investors Bank brand from the moment they arrive.
As the “Official Bank of the New Jersey Devils” Investors Bank sponsorship will not only include in-branch, digital and in-arena assets but a strong community outreach. Partnering with, Devils veteran goaltender, Cory Schneider and his Cory’s Keeper Foundation to support local youth and veterans.
“For over a decade, Investors Bank has been working to put community back into banking,” said Kevin Cummings, CEO of Investors Bank in a statement. “Now we are aligning our sense of purpose with the New Jersey Devils and Prudential Center to produce meaningful and positive changes for people and families in our State.” Source is proud to be a part of this effort.