A NEW KIND OF FULL SERVICE AGENCY

We are Source

WHAT WE DO
about

ABOUT SOURCE

Source empowers brands and ignites consumer passions. Our unique blend of customized solutions
informs, persuades, engages, and ultimately drives transactions.

about

RETAIL & FRANCHISE

We help some of the world’s biggest and most respected brands reach both channel partners and their customers with evocative marketing materials, compelling web content, and smart sales/POP tools designed to close more sales.

SPORTS & ENTERTAINMENT

We’ve used our deep understanding of sports and entertainment marketing to increase ridership for Amtrak, build sandwich sales for SUBWAY, and set record-breaking results for Wise Snacks. Find out how our team of sports-passionate experts can set your custom sponsorship programs, brand activations, and integrated campaigns far apart from the competition.

DIGITAL & INTERACTIVE

We utilize a range of research techniques to anticipate consumers’ behaviors, then work within digital and social platforms to continually serve up multi-screen solutions for our clients. By doing so, we reach the target audience on every nifty little device out there, and make each handcrafted message fit right where it belongs.

MEDIA PLANNING & BUYING

We don’t just create compelling campaigns that customers respond to; we have a team of dedicated experts who will make sure that your creative is seen by the right audience at the right time to make the greatest impact for your media budget.

Services

OUR SERVICES

While Source may have been born of an innovative heritage in retail, franchise, and sports marketing, we’ve taken integration to the next level. Our experience and expertise across all marketing disciplines allows us to think and work 360° around your brand.

BRAND STRATEGY

From creating a positioning statement to developing a complete brand personality, we have the expertise to breathe life into a new business idea or re-energize an existing one.

INTERACTIVE

Responsive website design, mobile applications, social campaigns, as well as VR and emerging technologies—we create user experiences around the brand and the innovation life cycle.

BRAND IDENTITY

Logo design, color palettes, brand guidelines, messaging maps — we create memorable brand identities and the tools to manage brand communications.

ACTIVATION

ACTIVATION

With decades of sports marketing experience, we have the contacts and expertise to create custom brand experiences with players, teams, and stadiums all across the country.

ADVERTISING

We’re your one-stop “source” for creative development, production, and media. We work with a 360° mindset, developing everything from TV, Video, Radio, Print, Out-of-Home, POS, and Experiential.

CONTENT CREATION

Entertaining, engaging, and educational, we create unique content for both B2B and B2C brands. We can curate existing or user-generated content and develop new proprietary content to build unique visits and increase traffic.

Services
Clients
Clients
Work

Our Work

We make people think, feel, and take action. Our work transforms
audiences into customers and customers into brand advocates.

investors Bank
SONY
Premio Sausage
Amtrak
Investors Bank
CohnReznick
NJ/NY Super Bowl Host Committee
Subway
Brand USA

SOME FUN FACTS

Each completed project makes us even more hungry. Hungry for more designs,
more concepts and a few more Subway sandwiches.

14426

Games Attended

3264

Subway Sandwiches Eaten

926

Amtrak Train Rides

63

Talented Employees

Work
Team

OUR TEAM

The Source team is a group of passionate, seasoned pros who infuse
their unique experiences and personalities into everything they do.

Leadership
Larry Rothstein

Larry Rothstein

PRESIDENT
Amy Ehrlich

Amy Ehrlich

VP, ACCOUNT DIRECTOR
Marcia Wasser

Marcia Wasser

EVP, CHIEF MARKETING OFFICER
jason Bacharach

Jason Bacharach

VP, ACCOUNT DIRECTOR
Rich Degni

Rich Degni

VP, CREATIVE DIRECTOR
Janine Perkal

Janine Perkal

VP, ACCOUNT DIRECTOR
Erica Hayman

Erica Hayman

VP, ACCOUNT DIRECTOR
Sharon Fried

Sharon Fried

VP, DIRECTOR OF OPERATIONS AND FINANCE
Team
Contact
Contact

Get in touch

We welcome you to contact us for more information
about our capabilities and to discuss a new project.