The 2017-18 New Jersey Devils hockey season is underway and there is sure to be a lot of “checking”, both on and off the ice. Source continues to help build on a strong business relationship between Investors Bank and the New Jersey Devils by launching the New Jersey Devils Checking account. As the Official Bank of the New Jersey Devils, Investors Bank wanted to extend their branded presence. Source designed and executed a campaign targeted at Devils fans within the New Jersey region. The centerpiece of the campaign is a TV spot featuring Cory Schneider, the veteran Devils goalie and “NJ”, the Devils mascot, visiting an Investors Bank branch to open their accounts.
“The loyal Devils fan base is proud to express their fandom with every transaction”, said Larry Rothstein, president of Source Communications”. Source came up with some unique designs for both vanity checks and a debit card with the exclusive Devils branded marks, said Scott Agnolli, Vice President, Director of Marketing at Investors Bank. For launch Source executed this multi-level campaign approach to introduce this new account. The campaign launch includes Devils branded vanity card designs, television, print, digital assets, social, mobile and viral video, as well as in-arena assets at the Prudential Center and in-bank branch POS. Look for the campaign throughout the season and “Go Devils.”