July 2, 2019 Source Ad

Baseball is more than a game. It’s a business.

Source created a first-of-its-kind partnership with Major League Baseball for top accounting and advisory firm, CohnReznick. As the presenting partner of the 2018 Winter Meetings in Las Vegas, this relationship also includes two unique video content series, The Business of Baseball and Front Office Focus.

As part of the partnership, MLB Network produced its first-ever GM roundtable featuring an in-depth conversation with top GM’s from around the league, moderated by MLB Network’s Brian Kenny and Dan O’Dowd. Future content topics will include, hospitality, operations and community development.

Working closely with CohnReznick, Source identified a unique opportunity to showcase the real business side of Major League Baseball. Spotlighting how professional teams operate, innovate and create value for thousands of fans on a nightly basis.

Sharing these key business insights gives CohnReznick and its clients an opportunity to help improve strategic performance, optimize data and streamline processes, said agency President, Larry Rothstein. Working closely with CohnReznick, Source will continue to build on this long-term relationship with MLB to help all types of businesses achieve success. To see more of this exciting content series visit CohnReznick.com/MLB


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