Never is Now Conference
and the Power of Branding

November 28, 2019
November 28, 2019 Source Ad

Never Is Now and the Power of Branding

Never Is Now is the nation’s principal event designed to explore and educate on the contemporary drivers of anti-Semitism and all forms of hate. This year the conference was held at the Javits Center in NYC, with over 1,800 attendees, 300 high-school students and several informative workshops.

Notable keynotes and guest speakers such as Bari Weiss from the New York Times, Hamdi Ulukaya, Founder and CEO of Chobani, and Actor, Screenwriter and Director Sacha Baron Cohen shared remarks and underscored the importance of this annual event.

With opening remarks by Jonathan Greenblatt, CEO of ADL, who shared this sobering update, “the American Jewish community has not seen this level of anti-Semitism in mainstream political and public discourse since the 1930s. Sadly, it is only being matched with escalating levels of hate toward other minorities, too, including Latinos, the disabled, Muslims, African-Americans, and the LGBT community.”

Source has always had strong support for the powerful work of ADL to combat hate and anti-Semitism, especially through the Never is Now Conference. The agency design team played a core role in developing branding, a new conference logo, collateral, as well as digital and on-site assets. Additonal advertising support was created that included, digital mobile, social and print assets.

ADL and Source are proud of their collaborative efforts to elevate the 2019 Never is Now Conference to make it the most well-attended event of its kind. Bigotry, anti-Semitism, and hate never take a day-off, we will continue to support ADL in “Fighting Hate for Good”.  

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