Despite social distancing during the COVID-19 outbreak, the desire to connect remains a fundamental human need. As consumers go online to fulfill this need, digital consumption is understandably on the rise and brands positioning themselves ahead of easing quarantine restrictions are taking note.
Of course, media consumption varies from audience to audience – though both stuck at home, the 20-something barista is using social media differently than the retiree grandmother. How are media consumption patterns differing across generations?
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