December 22, 2017 marked the premier of the Netflix original film Bright, an American urban fantasy feature directed by David Ayer, starring Will Smith and Joel Edgerton. To help build momentum and extend the excitement leading up to the premier, Netflix wanted to tap into an even greater audience and decided that the UFC (Ultimate Fighting Championship) platforms and followers would be the perfect fit to showcase the streaming services’ latest blockbuster offering. Source joined forces with UFC and Netflix to create a unique branded-content mockumentary that parallels one of the characters in the film.
Milford, CT (Oct. 25, 2017) – Subway® is taking National Sandwich Day global with World Sandwich Day. On Friday, Nov. 3, more than 40,000 Subway® restaurants in more than 60 countries will invite customers to join its “Live Feed” by enjoying a special offer that will help fight hunger around the world.
Source has a reputation for building great sports marketing partnerships. Evidence of this expertise can be found in every aspect of this multi-level, multi year sponsorship between Investors Bank and the New Jersey Devils. The New Jersey Devils are the only major sports franchise to have “New Jersey” in their name and Investors Bank is the largest bank in the state, with more than 140 retail branches in the state as well as in New York City and Long Island.