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IDEAS INSPIRING ACTION, WHEN IT’S NEEDED MOST

Supporting your Brand Through Adversity and Uncertainty

The impact of COVID-19 pandemic for our society as a whole is widespread. This “rapid change event” has altered the way we think about healthcare, commerce, and social interaction. For business’ both big and small, it has created enormous disruption, uncertainty, and challenges for our clients. However, we believe in forward- thinking and that ideas can help usher in what is next and bring hopeful opportunities. Source has continued creating solutions that have helped our clients business through this event and continues to chart the comeback to growth and prosperity. 

To see how these ideas have helped our clients please click the button below.

Media Consumption During COVID-19

To view usage patterns Infographic across generations please click the button below.

Despite social distancing during the COVID-19 outbreak, the desire to connect remains a fundamental human need. As consumers go online to fulfill this need, digital consumption is understandably on the rise and brands positioning themselves ahead of easing quarantine restrictions are taking note.

Of course, media consumption varies from audience to audience – though both stuck at home, the 20-something barista is using social media differently than the retiree grandmother. How are media consumption patterns differing across generations?

To read a more detailed analysis of media consumption during the COVID-19 outbreak and download an analysis of “Impact on Media Consumption” click the button below.

LEARN MORE ABOUT “THE COVID-19 IMPACT ON MEDIA” 

Joining the Big Blue Checking Crew

In the summer of 2019, Investors Bank debuted the official New York Giants Checking Account and “recruited” members to join the Big Blue Checking Crew. Source created an integrated marketing campaign, introducing the new checking account with Giants-branded debit card. The launch was promoted during on-site activations at Giants Training Camp, preseason and regular season Giants games. Brand ambassadors signed fans up to win Giants tickets and merchandise. An email campaign was created to follow up with leads to stay top of mind. To drive traffic into the branches, the street teams handed out a Giants branded mobile wallet with coupons that could be redeemed in-branch for Giants and Investors-branded tailgate coolers.

All game day and stadium assets promoted Giants Checking, including the LED ribbon, video pylons, Giants GameDay print ads. Broadcast assets included  :30 radio spots and :30 TV spot featuring former NFL quarterbacks Boomer Esisaon and Phil Simms during the Giants postgame show and on MSG network. Source was able to secure added value communication to the Giants Season Ticketholders with inclusions in the season ticket mailer and gift mailer.

Additonal media, included live reads and radio spots on the Boomer & Gio show on WFAN, digital banners and video, social posts and OOH. In branch assets included POS materials and branch-wide apperances with former New York Giants players for an alumni weekend promotion.

Never Is Now and the Power of Branding

Never Is Now is the nation’s principal event designed to explore and educate on the contemporary drivers of anti-Semitism and all forms of hate. This year the conference was held at the Javits Center in NYC, with over 1,800 attendees, 300 high-school students and several informative workshops.

Notable keynotes and guest speakers such as Bari Weiss from the New York Times, Hamdi Ulukaya, Founder and CEO of Chobani, and Actor, Screenwriter and Director Sacha Baron Cohen shared remarks and underscored the importance of this annual event.

With opening remarks by Jonathan Greenblatt, CEO of ADL, who shared this sobering update, “the American Jewish community has not seen this level of anti-Semitism in mainstream political and public discourse since the 1930s. Sadly, it is only being matched with escalating levels of hate toward other minorities, too, including Latinos, the disabled, Muslims, African-Americans, and the LGBT community.”

Source has always had strong support for the powerful work of ADL to combat hate and anti-Semitism, especially through the Never is Now Conference. The agency design team played a core role in developing branding, a new conference logo, collateral, as well as digital and on-site assets. Additonal advertising support was created that included, digital mobile, social and print assets.

ADL and Source are proud of their collaborative efforts to elevate the 2019 Never is Now Conference to make it the most well-attended event of its kind. Bigotry, anti-Semitism, and hate never take a day-off, we will continue to support ADL in “Fighting Hate for Good”.  

Source created a first-of-its-kind partnership with Major League Baseball for top accounting and advisory firm, CohnReznick. As the presenting partner of the 2018 Winter Meetings in Las Vegas, this relationship also includes two unique video content series, The Business of Baseball and Front Office Focus.
Source created a first-of-its-kind partnership with Major League Baseball for top accounting and advisory firm, CohnReznick. As the presenting partner of the 2018 Winter Meetings in Las Vegas, this relationship also includes two unique video content series, The Business of Baseball and Front Office Focus.

Baseball is more than a game. It’s a business.

Source created a first-of-its-kind partnership with Major League Baseball for top accounting and advisory firm, CohnReznick. As the presenting partner of the 2018 Winter Meetings in Las Vegas, this relationship also includes two unique video content series, The Business of Baseball and Front Office Focus.

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2019 rolled in with some exciting news from the 14th Annual Davey Awards. Source received three silver awards at this international creative competition. The Davey focuses exclusively on honoring outstanding creative work from the best small agencies worldwide.
2019 rolled in with some exciting news from the 14th Annual Davey Awards. Source received three silver awards at this international creative competition. The Davey focuses exclusively on honoring outstanding creative work from the best small agencies worldwide.

Source takes Silver at The Davey Awards

2019 rolled in with some exciting news from the 14th Annual Davey Awards. Source received three silver awards at this international creative competition. The Davey focuses exclusively on honoring outstanding creative work from the best small agencies worldwide.

Read more

Never Is Now is ADL’s Annual Summit on Anti-Semitism and Hate. As ADL’s signature annual event, it is at its core, a one day conference focused on understanding contemporary drivers and dynamics of anti-Semitism.
Never Is Now is ADL’s Annual Summit on Anti-Semitism and Hate. As ADL’s signature annual event, it is at its core, a one day conference focused on understanding contemporary drivers and dynamics of anti-Semitism.

Design Fights Hate For Good

Never Is Now is ADL’s Annual Summit on Anti-Semitism and Hate. As ADL’s signature annual event, it is at its core, a one day conference focused on understanding contemporary drivers and dynamics of anti-Semitism.

Read more

When fierce rivals FC Barcelona and Real Madrid meet for a football match the whole world knows it’s time for El Clasico. This match-up takes place a few times annually and is a global media and sports phenomenon. To give global fans a chance to participate in the excitement at Camp Nou Stadium, watch parties were planned around the world so everyone could share all the action.
When fierce rivals FC Barcelona and Real Madrid meet for a football match the whole world knows it’s time for El Clasico. This match-up takes place a few times annually and is a global media and sports phenomenon. To give global fans a chance to participate in the excitement at Camp Nou Stadium, watch parties were planned around the world so everyone could share all the action.

THERE’S NOTHING LIKE EL CLASICO

When fierce rivals FC Barcelona and Real Madrid meet for a football match the whole world knows it’s time for El Clasico. This match-up takes place a few times annually and is a global media and sports phenomenon. To give global fans a chance to participate in the excitement at Camp Nou Stadium, watch parties were planned around the world so everyone could share all the action.

Read more

After a great first year partnership with Investors Bank, these two New York football icons return to continue the “Experts in the Field” campaign. Phil Simms and Boomer Esiason will be featured in two new spots breaking this Spring created by Source in partnership with the Investors Bank team.
After a great first year partnership with Investors Bank, these two New York football icons return to continue the “Experts in the Field” campaign. Phil Simms and Boomer Esiason will be featured in two new spots breaking this Spring created by Source in partnership with the Investors Bank team.

A NEW SEASON FOR PHIL SIMMS, BOOMER ESIASON AND THE INVESTORS BANK TEAM

After a great first year partnership with Investors Bank, these two New York football icons return to continue the “Experts in the Field” campaign. Phil Simms and Boomer Esiason will be featured in two new spots breaking this Spring created by Source in partnership with the Investors Bank team.

Read more

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