Media Planner

New Jersey-based, full-service, Advertising Agency is seeking an enthusiastic individual who loves the fast paced, deadline-driven world of Advertising. The open position is for a media planner to work on a well-known national account.

Main Responsibilities: 

  • Work with Media Strategists to develop, maintain and steward cross channel campaigns – Video, Audio, OOH, Print, Digital & OOH
  • Facilitate campaign launches through communication of traffic/material deadlines with internal teams and resolution to any problems that may arise
  • Identify, communicate and negotiate enhancements and optimizations for campaigns
  • Monitor trends and opportunities and appropriately apply that knowledge
  • Perform competitive analysis
  • Assist in preparation and execution of RFPs
  • Conduct and prepare post-buy analysis
  • Preparation of POVs for client/internal review
  • Work closely with Accounting to monitor client billing and resolution of any related issues
  • Assist with client reporting

Requirements:

  • 2-3 years previous Agency experience, media experience preferred
  • Bachelor’s degree in Marketing, Advertising, Business, Accounting or related field
  • Advertising or Media agency internship experience preferred
  • Excellent communication skills, both written and verbal
  • Interested in numbers and analysis with strong organizational skills
  • Ability to handle multiple tasks in a fast-paced work environment
  • Experience and Interest in developing spreadsheets and managing large amounts of data
  • Willingness to travel

Job Type: Full-time

Account Executive

New Jersey-based, full-service, Advertising Agency is seeking an enthusiastic individual who loves the fast paced, deadline-driven world of Advertising. The open position is for an Account Executive to work on a well-known national account.

Ideal candidate must have positive attitude, ability to anticipate client needs, present agency POV/work and lead client conversations.

The position requires flawless execution and maintenance of timelines within budget. Excellent project management, ability to react quickly / intelligently and exceptional organization skills are a must. Being a confident presenter and master of good written and oral communications is important. The position includes planning and execution of all phases of local marketing, serving as the day-to-day point person for clients in multiple markets.

Being independent, collaborative and self-motivated will lead to success in this position. Eagerness and willingness to learn as well as passion for the job will lead to growth within the agency.

A Bachelor’s degree and a minimum of 2 years account service experience, including client contact is required. Must be proficient in Microsoft Word, Excel and PowerPoint.  The position will include some limited travel within a couple hours of New Jersey.

Competitive compensation/benefits are available and there is opportunity for growth.

Digital Media Specialist

Playing an integral role in the execution of paid digital media content for clients, the Digital Media Specialist will be responsible for day-to-day management of digital media campaigns. These campaigns span social networks, paid search networks and other digital outlets. In addition, the Digital Media Specialist will be responsible for assisting in client reporting activities with the broader media team. Candidate must have experience with search, social and integrated digital media strategies. The Digital Media Specialist is the steward of the entire tactical digital planning process and provides mid-level strategic recommendations to the senior media team and/or client.

Responsibilities:

Media Planning and Execution:

  • Aids in the creation of client media objectives and strategies
  • Determines partner selection and program details and rationale
  • Assist in developing buying strategies for maximizing media dollars, and handling media negotiations
  • Authors documents relating to the plan (must be able to create media brief and RFP from client input)
  • Creates and maintains media buy authorizations based on client’s various initiatives
  • Maintains media budgets or media spend summaries
  • Work in conjunction with internal team on billing and invoicing to maintain consistent process
  • Manage creative assets; responsible for trafficking all digital ad units
  • Keep abreast of all invoice, billing and delivery issues; know when to escalate discrepancies to supervisors
  • Writes POVs as needed and evaluate new media types / outlets
  • Analyzes syndicated research at a sophisticated level
  • Provides creative analysis
  • Understands intricacies of various tracking services
  • Works with Planner and/or Data Analyst to analyze tracking results and write detailed summaries of end of campaign results
  • Fields incoming proposals / phone calls for various clients

Client & Internal Relationships:

  • Assist Supervisor in advising clients on best ways to integrate media into their advertising and marketing programs
  • Assist Supervisor in growing business opportunities within current clients
  • Keeps up with the latest trends in media
  • Builds positive relationships with internal and external teams and sets good example for assistant level

Strategic Thinking & Leadership:

  • Works with management team (Supervisor/Media Director) to develop strategies for media plans/buys
  • Shares new and relevant advertising opportunities in written and verbal form to the media department
  • Strategizes ways to most effectively use digital media dollars to the greatest benefit for our clients
  • Assess problems and concerns in a systematic, logical and rational manner
  • Proactively resolve issues, know when to and to whom to escalate
  • Provide guidance to team members nurture/promote team environment
  • Assist in the training of junior team members
  • Capable of managing multiple deliverables and ability to seamlessly transition among them

Experience/Knowledge Required:

  • Bachelor’s Degree
  • 1-3 years of media planning/buying experience, including at least 1 year focused on online
  • Participation in at least one full planning cycle and development/implementation of at least two media plans
  • Thorough understanding of the media process, media department and inter-department relationships
  • Demonstrated ability to generate and present well-considered ideas and solutions
  • Thrives in a fast pace, constantly changing environment; can adapt plans due to changes in client objectives, priorities or budgets while minimizing impact on project momentum
  • Strong analytical skills, ability to relate results to client business objectives
  • Balanced ability to perform analytically and creatively
  • Media vendor negotiation experience
  • Familiarity with offline media concepts
  • Advanced computer skills (MS Word, Excel, PowerPoint)