Not just America's pastime.
We put America's brand on the field around the world.
Every four years the world gathers to play an international tournament known as the World Baseball Classic. MLB players along with teams and players from Asia, Latin America, and Europe compete on five continents for a chance at being truly the greatest in the world. Source was charged with helping Brand USA, the travel and tourism division of the United States use this baseball platform as a truly international invitation for visitors to come and see America. We brought Bobby Valentine onboard as our international “baseball ambassador”. For those of you who don’t know, Bobby Valentine is the only baseball manager to take teams to the World Series in two different countries, the US and Japan. This worldwide, multilingual effort included in-stadium activation, advertising, promotion, branded content, digital social and mobile.
