BORN TO GRILL
The Best of Grilling and Outdoor Living with the Manning Family
When BBQGUYS, the largest ecomm retailer for barbeques and outdoor living products, was ready to launch a new branding campaign featuring the Manning family, Source was tapped to develop creative and unique media placement for the brand. Bringing Peyton, Eli, Cooper and Archie Manning together and showcasing them as a family that enjoys outdoor living was the centerpiece of the campaign idea. Few families share the unique pro-football history that the Mannings have accomplished so it was only natural to play into this family dynamic. All with patriarch, Archie, looking on as the proud father of his hall of fame family. Everyone enjoys grilling and outdoor living, even Super Bowl MVP’s.
