WORTHY OF CHAMPIONS
ANNOUNCING THE INTERNATIONAL CHAMPIONS CUP TO THE WORLD
When RELEVENT, the multinational media, sports and entertainment group, was ready to announce their upcoming international soccer tourney schedule to the world, they needed something big to help rally soccer fans everywhere. Source was tapped to develop an announcement video “Worthy of Champions”, that challenged some of the world’s greatest athletes to prove their cities were ready to host these one-of-a-kind matches. From NBA Champion Draymond Green to surfing sensation Alana Blanchard. From Super Bowl Champion Brandon Graham to legendary AC Milan captain Paolo Maldini, we find out that hometown pride runs deep. And that everyone is a fan when it comes to the International Champions Cup.
