Forward Thinking.
Building a brand for a top 10 accounting firm.
Cohn Reznick was formed in 2014 with the merger of JH Cohn and the Reznick Group. The resulting combined firm is a leading accounting, tax and advisory firm nationally. Source was tapped to redesign and rebrand the new firm as well as create advertising, promotion and digital content. A new logo mark emerged and the “breakthrough icon” was born from this rebranding effort. The resulting “Breakthrough” campaign extended this new brand position into advertising and digital content. Showcasing Cohn Reznick’s expertise in some key market areas. Listen for the accompanying original score appropriately named “Breakthrough”. Both in name and design, Source launched this new look for Cohn Reznick as a fresh take on a professional services brand. Today, the evolution of CohnReznick’s “breakthrough” thought leadership in industry segments like affordable housing, sustainability, and commercial real estate continue to be a gamechanger for the clients they serve.
