NY/NJ Super Bowl Host Committee
A Super Bowl so historic it took two states to host it.
In 2014 Source led the charge for the NY/NJ Super Bowl host Committee. As the lead brand agency for this historic first ever, outdoor, cold weather Super Bowl we embraced winter with the design of the iconic snowflake logo. Along with branding, advertising, and promotion Source developed the tagline for Super Bowl Week, “Join the world’s biggest huddle”. We even wrote and composed a custom musical anthem titled “The Greatest” that was the theme for all the Host Committee events leading up to this historic game.
